Making no contact before application, international “stealth applicants” leave colleges and universities with a significant blind spot in their recruitment funnels. In 2017, 85% of the international students enrolled in partnership with UniQuest were stealth.
To provide a more complete picture of ROI as prospective students increasingly operate outside the bounds of what universities can track, UniQuest’s Behavioral Insights Division launched an ongoing study into international stealth applicant behavior. Since the study launched in January 2018, more than 1,700 international admitted students have responded to the survey that is part of the research.
In this on-demand webinar, Jennifer Parsons, Director of Marketing and Insights, discusses data pinpointing the channels that are best supporting college branding and international application generation objectives.