Figuring out what sorts of information will be the most helpful to international students can be tricky—after all, these are students from all over the globe, from a wide range of cultural backgrounds that influence their ideas and values related to higher education. At UniQuest, we’ve gathered and examined data on students’ most frequently asked questions and broken them down based on some of our key markets.
Using the data found in these charts, your team can be more prepared for the kinds of questions students from each country will most likely ask. You can curate recruitment strategies for students from a variety of backgrounds and ultimately create a more personal journey that will set them up for success at your institution.
For context before you dig into the charts, the data below represents how often a question was asked as a percentage of all questions asked by prospective students in the country. For example, in the “India” chart, questions related to accommodations make up 8% of all questions asked by prospective students from India. We also include the most popular specific question from these categories. Using India again, you can see that scholarships were the most commonly asked financial question for students of all study levels.
Scholarships were the most common sub-topic asked by both graduate and undergraduate students in India.
- Graduate Students: 15.9%
- Undergraduate Students: 14.1%
English language requirements were the most common sub-topic asked by both graduate and undergraduate students from China. However, graduate students also asked about deferral and undergraduates asked about entry requirements.
- Graduate Students: English language requirements 14.4%, deferral 14.4%
- Undergraduate Students: English language requirements 9%, entry requirements 9%
Graduate students from Nigeria most commonly asked about scholarships while undergraduate students asked about methods for paying a deposit.
- Graduate Students: Scholarships 24%
- Undergraduate Students: How to pay deposit 15.6%
Saudi Arabian graduate students most commonly asked about deferral. Undergraduate students were more focused on scholarships.
- Graduate Students: Deferral 20.4%
- Undergraduate Students: 7%
Graduate students from Ghana mostly asked about scholarships. Undergraduate students, on the other hand, mostly asked how to apply to a college or university. For advice on how to make your education website more internationally friendly and easier for students to find answers to these sorts of questions, check out our blog post on the topic.
- Graduate Students: Scholarships 28.3%
- Undergraduate Students: How to apply 17.6%
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If you loved this data and are eager for more, check out the rest of our Insights and the UniQuest blog. We have original research taken from our real-world data and experiences working with our college and university partners. If you’d like to receive updates whenever we post another new student journey insight, subscribe to our Insights newsletter.