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India is one of the most reactive student markets to global and local politics. Following the UK’s removal of its post-study work visa in 2012, universities across the sector experienced immediate declines and years of stagnation in Indian student numbers. Through this sector-wide slump, Teesside University remained committed to the Indian market, and in 2018 leveraged its existing relationship with UniQuest to maximize international student enrollment success as demand for UK higher education began to rebound. Teesside’s strategy in the market resulted in 351% year-on-year growth in Indian enrollments and its innovative approach with UniQuest was recognized as a 2019 Public Private Partnership of the Year finalist by The PIE News.
In this case-based webinar, Teesside University’s Director of International Development George Hunt shares insights from his work developing Teesside’s reputation in India amid a nationwide slump.
Watch to learn:
The in-country networks and regions to engage to build productive relationships in the market
How to tailor your degree offerings to be more competitive in India
Student conversion methodologies to yield the strongest results from your recruitment investments
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